What it costs
The price shown is where each type starts and it holds; the exact one comes after our first call. Below the packages there is a calculator to play with, and at the very bottom the full price list down to the last line.
One-page site
from€1,000· 2–3 weeks
One page with everything that matters. The fastest way to be findable.
For: A new service, testing an idea, a calling card for a trade or a consultant.
What's included
- Designed for you, not a template
- Up to six sections on one page
- Works on phones and laptops
- Loads even on a slow connection
- The basics so Google finds you
- Tap-to-call phone, email and address
- A proper preview when someone shares it
Every month
- Photo and media storage€10 – €30 / monthup to 10 GB
Presentation site
from€1,800· 3–5 weeks
A few pages with room to grow. The usual choice for small companies.
For: A small company, a studio, a restaurant, a practice, a law firm.
What's included
- Everything in: One-page site
- 4 to 8 subpages
- References and a map
- A simple view of your traffic
- Smooth transitions between pages
Every month
- Photo and media storage€10 – €30 / monthup to 10 GB
Site with a blog
from€3,000· 5–8 weeks
A site you fill with articles. You write and publish it yourself.
For: A company that wants to write and publish without outside help.
What's included
- Everything in: Presentation site
- Blog with categories and filtering
- Case studies
- Preview before publishing
- Accounts and roles for the team
- Training, so it is not scary
Every month
- Photo and media storage€10 – €30 / monthup to 10 GB
- Database€40 – €80 / month
Articles and team accounts live in a database that runs non-stop and is backed up daily.
Prices exclude VAT. The price is paid in two halves – one on signing, the other before launch. The first call and the estimate are free and commit you to nothing.
Need something bigger?
An online shop, a membership site with courses or a custom application will not fit a package – every one is different. Here is what they involve and where they start.
Online shop
from€6,000· 8–16 weeks
Selling online, from your first product up to stock, variants and discount codes.
For: Anyone starting to sell online, and anyone who outgrew their platform.
What's included
- Everything in: Presentation site
- Catalogue with filtering
- Cart and checkout
- Card payments via Stripe
- Automatic order emails
- Variants and combinations
- Stock and availability
- Discounts and codes
Every month
- Photo and media storage€20 – €60 / monthup to 20 GB
- Database€60 – €120 / month
- Sending e-mails from forms€40 – €120 / monthup to 3,000 messages a month
Orders, stock and customer accounts run non-stop – downtime here means lost sales.
Online course
from€7,000· 8–14 weeks
Selling courses and video behind a login, one-off or by subscription.
For: A tutor, a coach or a company selling learning.
What's included
- Everything in: Presentation site
- Sign-up and login
- Video protected from sharing
- Lessons unlocking, progress tracking
- Quizzes and certificates
- One-off payments and subscriptions
- A student account with their courses
- Students and payments at a glance for you
- Purchase confirmation and access by email
Every month
- Photo and media storage€40 – €120 / monthup to 30 GB
- Database€60 – €120 / month
- Sending e-mails from forms€40 – €120 / monthup to 3,000 messages a month
Student accounts, their progress and the videos run non-stop – and video takes the most space.
Custom application
from€10,000· depends on scope
A brief that fits no box. The price comes out of a paid analysis.
For: A booking system, a client portal, an internal tool, a configurator.
What's included
- Analysis and an exact price up front
- Built around how you actually work
- Wired into what you already use
- Login and user roles
- An admin for managing the data
- Testing before every release
- Security and personal data protection
- Documentation and handover
Every month
- Photo and media storage€20 – €60 / monthup to 20 GB
- Database€40 – €120 / month
Your operations depend on the app, so someone has to keep an eye on it all the time.
Looking after it
You are not paying for hosting. You are paying for the site running, being backed up, and me knowing it fell over before you do.
Basic
€115/ month
The site runs, it is backed up, and someone notices if it falls over.
- Hosting and worldwide speed-up
- Domain, DNS and certificate
- Deployment and domain setup
- Uptime checked around the clock
- Daily backups, seven days back
- Outage answered within 3 working days
Standard
€180/ month
Plus a view of your traffic and time for small changes.
- Everything in Basic
- Monthly security updates
- Traffic stats with no cookie banner
- A monthly report on how the site is doing
- Two hours of changes a month
- Outage answered within 24 hours
Premium
€380/ month
For when the site is the main channel and downtime costs money.
- Everything in Standard
- Continuous updates and error alerts
- Monthly speed check
- Five hours of changes a month
- Outage answered within 8 hours
- The option of a call about your results
Online stores and online courses have their own plans. Running payments and a database is a different level of responsibility and must not run unwatched.
- Shop Standard · €300 / month
- Shop Premium · €600 / month
Work out your price
Click together what you need and watch the price move. You can send the estimate straight into an enquiry.
An estimate, not a quote. The exact price comes after our first call – it can land lower if something turns out to be unnecessary.
How it works
The rules that apply to every job. I would rather say them up front than bury them in small print.
- The price is paid in two halves
- You pay half of the price on signing and the other half before launch. Larger projects split into three or four milestones so nobody is surprised.
- Two rounds of feedback included
- You comment on the design twice and I work the notes in. Each further round is 6 000 CZK, because extra work is still work.
- Ninety-day warranty
- If something turns out not to work as it should within three months of launch, I fix it free. New requests are not covered by the warranty.
- The code is yours
- Once paid in full you get the site and its code with full rights. Until then it runs on my account.
- Materials within a month
- I need the words and photos within thirty days of signing. If you do not have them, order them from me as a separate line – just say so up front so the date allows for it.
- The first call is free
- Half an hour about what you need, plus a price estimate. No obligation.
Common questions
- Is that price final?
- Each type has a starting price, and it covers the site at the scope described with it. A five-page site and a fifty-page site are different jobs, so anything on top is a separate line in the calculator.
- What if my budget is smaller?
- Say so straight away. The scope can almost always shrink to what has to work from day one – a simpler site now, the rest added once it pays for itself. A project we cannot fit into is no good to me either.
- Do I need copy and photos ready?
- No. You can order the words and the images from me – they are separate lines in the calculator. Photography, logo and brand guidelines come through an agency I work with. Bring your own materials and the site costs that much less.
- Do I have to take a care plan?
- Not for a site without a database – if you arrange hosting, backups and the domain yourself, you don't need one. For a blog, a shop or a membership site you do: a database runs non-stop and someone has to watch and back it up. Each type says which plan is the lowest it can go.
- Can I edit the content myself?
- You can, but the site has to be built differently for it, so it is a service of its own. On a site with a blog and on a shop, writing and editing are included, training too. On a one-page or presentation site it is priced per page, plus the database the content lives in.
- What am I paying for every month?
- The care plan and the services that have to keep running – photo storage, on larger sites a database and sending email from forms. The calculator adds those up separately from the one-off price, so you see both numbers side by side.
The full price list
Everything else I do – rates, domains, measurement, audits and services on top of care. Open whatever interests you.
Hourly rates
- Work beyond the order, small changes
- €50/h
- Consulting, audits and rush work
- €65/h
- Out of hours or at the weekend
- double the rate
Domain, email and deployment
One-off jobs. An ordinary domain, DNS and deployment come with the care plan – this is for people without one, or for work beyond it.
- Buying a domain and initial setup
- €60 + the domain
- Transferring a domain
- €80
- Moving DNS and setting records
- €100
- Company email – mailboxes, signatures, spam protection
- €400
- Running the company mailboxes
- €40 / month
- Moving existing email (per mailbox)
- €60 – €120
- Redirects and a map of old addresses
- €60 – €160
Measurement and analytics
Visitor stats without a cookie banner come with the presentation site and up and with the Standard care plan; Search Console and the sitemap are part of the SEO basics on every site. This is measurement beyond that.
- Google Analytics, Tag Manager and cookie banner
- €200
- Conversion and event tracking (per set)
- €120 – €320
- Wiring up ad platforms
- €120 – €240
Audits and optimisation
A review of a site that is already running, with concrete recommendations. The changes themselves I only make on sites I build.
- Speed audit with a report
- €320 – €480
- SEO audit – technical and content
- €480 – €1,000
- UX audit with proposed changes
- €480 – €1,000
- Cookie and cookie banner check
- €240 – €480
Services on top of care (monthly)
Added to the care plan.
- Writing blog articles (per article)
- €100 – €180
- Managing your Google business profile
- €60 – €100
- Preparing and sending a newsletter
- €120 – €240
- Ongoing search ranking care
- €240 – €600
- Testing and improving conversions
- €320 – €720
- Managing a second language version
- +30% of the plan
- Response within 4 hours, seven days a week
- +€200
- Storage and database beyond the limit
- €10 – €120
Other
- Consulting or a workshop
- €65/h
- Training on the system (90 min, recorded)
- €140
- Video guides for running the site
- €240 – €480
- Documentation and code handover
- €240 – €600
- Handover to another supplier
- €320 – €600
- Another round of design feedback (beyond two)
- €240